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Communication is the purposeful two-way or one-way interaction among people in such a manner that the ideas, beliefs or opinions get shared along with the feedback. Communication is defined as “the exchange of thoughts, ideas, feelings, information, opinions, as well as knowledge”. It involves mutuality of understanding as well as the medium of communication that can also be characterized as a channel.
The ability to convey one’s thoughts, ideas, raw data and information from the sender to the receiver is simply known as communication.

If the information sent by the sender correctly interpreted by the receiver then communication is said to be effective and beneficial. Communication is one of the greatest skills that human has and it is getting importance due to the rapid transformation of technologies.

In corporate and management terminology, communication has its own vital role and a detailed plus chained definite hierarchy. Communication is the method of exchange and distribution of data or information from the sender to the intended receiver and vice versa. Management always perceives different types of categorical communication such as downward communication, upward communication, horizontal communication, written communication etc.

All types of communications are necessary to sole problems, identify needs, and evaluate bottlenecks and finding new strategic solutions to solve any problems in the organizations.  In simple terms Communication is a powerful tool to put forward our thoughts, it can also be made effective and more potent by blending it with the applications of participatory action research that helps in the redefining the process of communication.